Friday, July 10, 2015

What to do when Insurance Companies Overrule Doctors


“That requires prior authorization” is not what we want to hear if we are a patient or a physician. However, requirements for prior approval for certain procedures and medications are here to stay in the health care industry. Problems arise as health care providers’ drive to treat their patients using the finest that medical technology provides clashes with the insurance company, who as a business, desires to control costs as much as possible. The insurance industry pays the vast majority of health care costs in this country and, since they are a business, they wish to make a profit, and controlling costs is a necessary component. Sometimes the requirement to control expenses as well as the need to treat patients can be reconciled. Frequently, however, both of these requirements cause a struggle.

One common area of conflict is in the use of antirejection medications for transplant patients. Transplant medications must be taken by transplant patients for the rest in their lives. This is often very expensive which is why insurance providers usually only cover the generic form of the drug, not the brand name. While generics generally work fine for some more common conditions like blood pressure, many physicians don't trust the generic type of antirejection drugs, frequently for good reason. However, because the expenses are being paid by the insurance companies, patients are typically left acquiring the generic medications against their doctors’ advice.

CBS News “60 Minutes” recently described the clash between insurance companies and physicians regarding mental illness. Cases of insurance providers, who never see the individual, are declining to cover the full course of treatment which has triggered needless suffering and in some cases, death.

Medical economists explain that the cost of complying with all the prior authorization requirements is time consuming and very costly. However, without a public policy solution for the issue, there are certainly a few things the physician may do to streamline the process.

First, if an insurance business is slow to pay or is too rigid in granting approvals, the doctor may consider not seeing patients with that insurance. If enough healthcare providers do this, insurance companies will begin to get the message and may modify their techniques.

Second, doctors must try to structure their prior approval processes in the most efficient way. Strategies include: use the insurance company’s website instead of calling on the telephone; try to get blanket approvals for common procedures and common medicines; centralize the approval operations; and lastly, doctors should learn which drugs and procedures do not require prior authorization and use those if they are appropriate.

Although these recommendations won’t resolve the situation of working with insurance providers, they may make the process a little easier.

No comments:

Post a Comment